Whether you create your own, use a template or hire a designer, your website should reflect your authentic brand and the experience that clients will have when working with you.

font-choices-introVisual as well as written brand messaging should communicate the essence of your practice, and the fonts you use on your website can make or break a visitors’ first impression. Here’s a list of 3 fonts you should never use on a wellness website and why.

3. Any script font.

A script font is any font that looks handwritten. Script fonts are simply hard to read, especially when they’re in all caps. Attention spans are short these days. If your website is unreadable, people will click away and look somewhere else for a solution to their problem.

If you want to capture their attention, don’t use a font that’s going to drive them away. Here are some examples of script fonts to avoid:

 

zapf chancery italic alternative health marketing fonts to use on your wellness holistic health website

 

 

brush script alternative health marketing fonts to not use on your wellness holistic health website

 

 

Monika Italic alternative health marketing fonts to use on your wellness holistic health website

 

 

zephyr script alternative health marketing fonts to not use on your wellness holistic health website

 

 

there’s plenty more where that came from…

 

2. Papyrus

What?!! How dare I defile the sacred Papyrus font, used since the 90’s on holistic healing and wellness websites worldwide. That’s the point, friends. Papyrus is way OVERUSED. It is no longer novel or interesting. It is now so predictable it’s boring.

Sorry to break the news, folks. Be unique and choose a different font (as long as it’s not #1).

 

papyrus alternative health marketing fonts to use on your wellness holistic health website

 

…and drumroll please… for the #1 font you should never (ever) use on a wellness website…

1. Comic Sans

I’m going to be nice here, folks. I’m not a fan of Comic Sans because it is so often misused. Unless your business offers products or services aimed at children, don’t use Comic Sans.

On a wellness website, marketing piece or in your email, Comic Sans does not make you come across as cute or friendly. It simply looks unprofessional. ‘Nuff said. Just don’t do it. If you’re tempted, simply write the following statement 100 times:

 

when to not use comic sans alternative health marketing fonts to use on your wellness holistic health website

 

I hope you’ve gleaned some new insight about the fonts you shouldn’t be using. No, you’re not in trouble. But if you are using any of them on your website or in your marketing, there’s still hope for you. There are thousands of other decent, even beautiful fonts you can choose from instead. Here are some ideas to get you started.

An important reminder: visual as well as written brand messaging should communicate the essence of your practice, and give potential clients a clear idea of what it will be like to work with you. If your website looks professional and readable, you’ll make a great impression and will likely gain some new clients in the process.

papyrus or comic sans alternative health marketing fonts to use on your wellness holistic health website

Don’t let this be you.

 

Thanks to brushfire blog for the comic.
Images from Harvest Media and pixel77media.com.

 

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© 2017 Diana Khoury, Alternative Health Marketing (206) 817-7652. All rights reserved.