Are you having a hard time attracting new clients? Perhaps it’s because your message is unclear or inconsistent, so you’re not reaching anyone in particular. This is common. If you don’t know who you’re talking to, or what to talk about, it’s guaranteed you won’t be able to reach them. Read the full article…

When I meet new businessfolk, I make it a practice to ask, “Who’s your ideal client?” Inevitably they reply with, “Pretty much everyone.” Um, no. Everyone is not your ideal client… and that’s why I came up with… Marketing Rule #1: When You Market to Everyone, You Market to No One. Have Read the full article…


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