Whether you’re in the early stages of building your practice, about to give up, or are ready to take your business to the next level, you are likely searching for new clients. What’s the best way to attract new clients? Marketing. At any stage, marketing is an investment in the Read the full article…
Are you having a hard time attracting new clients? Perhaps it’s because your message is unclear or inconsistent, so you’re not reaching anyone in particular. This is a common problem that many practitioners face. If you don’t know who you’re talking to, or what to talk about, it’s guaranteed you Read the full article…
When I meet new businessfolk, I make it a practice to ask, “Who’s your ideal client?” Inevitably they reply with, “Pretty much everyone.” Um, no. Everyone is not your ideal client… and that’s why I came up with… Marketing Rule #1: When You Market to Everyone, You Market to No One. Have Read the full article…