An interesting article about how the healthcare industry is using gaming to empower patients to take responsibility for their health:

gamification_leadEmploying gamification will help tackle one of the biggest problems in health care: patient adherence. Getting people to take better care of themselves means they should take their medications as prescribed, eat the right foods, get proper exercise and follow the doctor’s orders. One way gamification addresses this challenge is by creating a virtual environment that encourages the user to have fun and feel a sense of empowerment: winning points, badges or status and advancing through a hierarchy of different levels (think Angry Birds). By creating an enjoyable gaming experience, patients are more likely to engage and improve their self-care. Read more

Original article: https://www.ama.org/publications/MarketingHealthServices/Pages/let-the-gamification-begin.aspx

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