Are you having a hard time attracting new clients? Perhaps it’s because your message is unclear or inconsistent, so you’re not reaching anyone in particular. This is a common problem that many practitioners face. If you don’t know who you’re talking to, or what to talk about, it’s guaranteed you Read the full article…

You love what you do and the solution you offer clients. You truly care. You want to help people and improve the planet. That’s why you got into the wellness industry in the first place. But does helping others mean you have to give your services away in order to be Read the full article…

When I meet new businessfolk, I make it a practice to ask, “Who’s your ideal client?” Inevitably they reply with, “Pretty much everyone.” Um, no. Everyone is not your ideal client… and that’s why I came up with… Marketing Rule #1: When You Market to Everyone, You Market to No One. Have Read the full article…


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