by Diana Khoury

At a business conference I attended recently, the keynote speaker declared that an essential ingredient in the recipe for success is balance, as in spending time not working. He specifically mentioned the importance of exercise to counterbalance too much time spent in front of the computer. If we don’t make exercise and good health a priority as we strive, we won’t have our health to enjoy when the seeds of our labor finally bear fruit.

good health through exercise business success diana khoury alternative health marketing new spirit journalScientific research continues to validate the importance of physical movement in order to oxygenate the brain, increase focus and improve cognitive function. John Medina, a neuroscientist at the University of Washington and author of the book Brain Rules, asserts that modern workplaces are actually counter-productive to productivity. “Our evolutionary history tells us this: The brain appears to be designed to solve problems related to surviving in an unstable outdoor environment, and to do so in nearly constant motion…If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design…a cubicle.”

If exercise is not your thing, it’s easy to feel defeated before you even start. So instead of conjuring up images of Crossfit junkies or skinny yogis, let’s replace exercise with simply moving the body. And as for making the time in your busy workweek, schedule it. Even once a week counts.

Time spent exercising or moving our bodies can be used to brainstorm, review projects, and solve client problems. Without active physical movement, our ability to create and produce – not to mention our quality of life – is compromised. Yet as entrepreneurs with technology at our fingertips it’s easy to fall prey to the 24/7 workday and take health for granted, or worse, ignore it entirely.

Many types of exercise are available today, so try several and find one that works for you. As I tell my marketing clients, the kind of marketing – and exercise – that will work for you is the kind you’ll do.

Here are some suggestions to get you started (or re-started)… Read the rest of the article at New Spirit Journal.

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